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FAMILY LAW SEO FAQ

Top-10 SEO questions for family lawyers answered

What is SEO important and why should family law attorneys care

Top-10 SEO questions answered for family law firms

Search volumes for family lawyers has never been higher, recently even edging out search for personal injury lawyers, according to Google Trends. So it’s no wonder that Search Engine Optimization (SEO) for family law attorneys has become one of the most important areas of focus for family law marketing. As the family law attorney sector becomes more and more competitive, ranking at the top of search has never been more important for a family law firm looking to grow its business.

But what exactly is SEO for family law and how can a family law attorney apply it? Here are the top-10 SEO questions answered to help you gain a better understanding of this complex, yet critical, area in your marketing mix.

1) HOW DOES SEO IMPROVE MY FAMILY LAW BUSINESS?

SEO is tangible work being done to your family law website that strengthens its foundation and makes it more appealing to search engines. As a result, your website ranks higher and is more visible to prospective clients on search engines such as Google and Bing.

2) WHAT IS ON-PAGE VS OFF-PAGE SEO?

Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as guest blog writing, PR, link building, social sharing, bookmarking, various content and more is known as Off-Page.

3) SHOULD MY FIRM DO SEO IF WE ALREADY RANK?

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition continues to increase in the family law sector, it’s important to stay on top of SEO so your law firm’s website continues to be relevant. Good websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

4) CAN ANYONE GUARANTEE FIRST PAGE RANKINGS?

No one can guarantee exactly where a family law attorney will rank, but someone’s family law firm is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, you should expect great results.

5) WHAT’S THE DIFFERENCE BETWEEN LOCAL AND NATIONAL SEO?

If a firm provides services nationwide it may try to rank for just the keyword. If it’s a local law firm, it would try to rank for the keyword + the geography. So for example, a national law firm would want to rank for ‘legal services’, while a local family lawyer that serves just Washington DC may want to rank for ‘divorce lawyer DC, ’ or 'child custody DC'. Local SEO is intended to get customers who live in the area to support that local business.

6) WHAT ARE LONG TAIL KEYWORDS?

Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long-tail keyword comes from the book The Long Tail by Chris Anderson. In this book, Anderson shows that there’s a market for virtually any product. A long-tail keyword is a keyword or key phrase that is more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In the case of family law firm SEO, a long-tail keyword might be “best divorce attorney for men.”

7) WHAT’S THE CONNECTION BETWEEN GOOGLE BUSINESS PROFILE AND LOCAL SEO FOR FAMILY ATTORNEYS?

Google Business Profile is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of a business, forms of payment, etc. Google gives prominence to these listings and they show up on Google search and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.

8) CAN MY BUSINESS SHOW UP ON GOOGLE MAPS?

Yes, if all the relevant details are properly filled out on your family law firm’s Google Business Profile section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos, and getting reviews is advantageous to inclusion in this area of Google search.

9) HOW OFTEN DOES GOOGLE UPDATE ITS ALGORITHMS?

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear.

10) WHAT ARE BACKLINKS AND WHY ARE THEY IMPORTANT?

These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. The days of mass link building and “black hat SEO” are over. We take time and make sure the backlinks come from sites relevant to your business. By doing strong backlink work, the your family law website should rank higher than your competitors who focus solely on on-page work.

Want to know more about how Law SEO Experts can help your family law firm beat the competition in Google search? Check out our Advanced SEO For Family Law Firms section or schedule a call.