Shifter Media
Connecting Brands to Communities through Social Content

Shifter Media

Content Built to Share

Demand Generation Through Great Storytelling

Shifter Media specializes in demand generation by creating content that engages audiences and communities of interest and helps brands build trust through authentic, entertaining and informative stories. We have produced videos, podcasts, webinars, articles and blogs for such leading brands as Toyota, BMO, Mill Street Brewery, Benjamin Moore, BDC, York University and Cisco. We also work with media companies to develop digital and content strategies, along with innovative business solutions, to help clients evolve and grow in the digital age.

 

Specializing in

Content Strategy

We work with clients to develop and execute a plan that makes sense from an audience and brand perspective. We provide analytics and data pulls that guide us in targeting audiences and enlist a top creative team to execute the content program to engage that audience.


Business Strategy

We work with clients to develop digital and content strategies, along with innovative business solutions, to help you evolve and grow in the digital age. Our partners are the leading creators of video, virtual reality and podcasts in the digital space.


Content Distribution

Facebook, Instagram and YouTube are at the core, but we also leverage relationships within media outlets and negotiate deals on behalf of our clients to stream videos on appropriate web properties.


Content Performance Measurement

We provide clients with data and analysis on views, engagement, audience reach and other key indicators on campaign elements to assess what is working and tweak campaigns on the fly.