Put your law firm front and center on Google. When a potential client has a need that your law firm can address, you want to do everything you can to help them find you. Search engine marketing for lawyers means that you are using the most advanced strategies to ensure that your firm gets found in local searches for law firms.

Because we only do search engine marketing for lawyers, we have the experience to create, manage and optimize your firm’s online presence to ensure you get in front of the right clients at the very moment when they are searching for your services.

Website Design

Your law firm website is one of the most important factors in your marketing and SEO efforts. There are many nice looking law firm websites that provide quality information. But are they designed to convert visitors? What makes a law firm website stand out? A good legal website should load fast, be mobile friendly and give prospective clients the information they need. And you want to make it easy for them to connect with you. Your law firm website needs to be easy to navigate, fast and responsive, free of glitches, broken links, or any errors that will turn prospects away and hinder your Google rankings.Make that all-important first impression count with a responsive law firm website that provides a seamless user experience on any device. Our talented web designers work with you to create an online destination that showcases your law firm and drives conversions.

Search Engine Optimization

An advanced law firm SEO strategy is hands down the best way to drive prospects to your law firm website We specialize in affordable SEO services for lawyers. Our SEO specialists have the legal marketing expertise to make your website rank on Google and other search engines. Ensuring that your firm appears at the top of search engine ranking pages (SERPs) takes time and requires a very specific level of expertise. Our analytics-driven approach to law firm SEO is hands down the most effective way to organically capture leads for your business.

What’s included in SEO?

Technical SEO

• Ensuring Google can access and crawl your website (e.g. checking robots.txt)

• Checking for an SSL (secure socket layer) certificate and setting one up if needed (important for security and user experience)

• Ensuring that your entire site is designed in a mobile-friendly way

• Creating a sitemap that lists all pages on the site

• Optimizing any existing sitemaps

• Checking for and resolving HTTP status code issues

• Checking site speed performance regularly and optimizing as needed

On-page optimization

• Aligning the page with searcher’s intent

• Optimizing headings and other visible HTML elements

• Optimizing the body content using tools like Clearscope

• Internal and external link optimization

• Image optimization

• Ensuring URL best practices are followed

• Featured snippet optimization

• Schema optimization

Content marketing

• Keyword research

• Content creation (i.e. long-form articles and blog posts)

Link building

• Guest post blogging

• Standard outreach (to get someone to cite your page as a relevant resource)

• Content-led PR (e.g. creating a data study on car crash statistics)

Increase your position in organic search engine results with an affordable law firm SEO solution that includes the best on-site and off-site optimization practices. Our law firm SEO agency has law SEO experts who will deploy an advanced strategy that gets you onto search pages, outranks the competition, and drives quality traffic to your law firm website. Using our law firm SEO services means that the keywords potential clients are using to find the right law firm for their needs are integrated into the copy on you site. And the links our law firm SEO agency has discovered through an exhaustive research process have been set up to and from your website to show Google’s algorithm that your law firm website has the necessary authority to serve the people searching.

Digital Advertising Campaigns

We specialize in law firm pay-per-click (PPC) ads that that are designed to appear at the top of Google search results at the moment prospective clients are searching for information on specific legal issues. Because our focus is on digital ads for lawyers, we know all the “buyer intent keywords” and put them to work for you to maximize conversions and bring more clients to your firm fast.

Reviews and Reputation Management

Your firm’s reputation is your most valuable assets. Poor reviews and low-star ratings drive prospective clients to your competitors. Our Law Marketing Platform (LAMP) helps you manage, track and solicit 5-star reviews and optimize your Google My Business page for local search results. If you have ever wondered how your competitor always seems to appear as a top-three listing on Google Maps, we can help get you there. Packed with tools specifically developed help grow your online presence, LAMP is built for the modern lawyer.

Local Search Optimization Specifically Tailored for Law Firms

Protect your reputation and increase visibility by monitoring and managing customer reviews and business listings through our custom Law Marketing Platform (LaMP). The ability to create your law firm listings once and deploy across all relevant sites makes it easy to ensure your law firm listings are accurate and consistent. This is yet another critical component to getting found and improving you law firm SEO.

Why Choose Law SEO Experts?

We are the premier marketing agency specializing in affordable SEO and website design for lawyers and leading law firms across North America. All we do is law firm search marketing, law firm SEO, law firm websites and law firm reputation and reviews management. We also handle social media for law firms. We give you the power to grow your business! Go with the law firm marketing agency that knows the legal services sector.

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